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Vibrantz Technologies’ Color Solutions business announces 2023 color of the year

HOUSTON, Texas, Dec. 21, 2022 – The Color Solutions business segment within Vibrantz Technologies recently announced its 2023 color of the year. The segment’s color science and commercial teams have chosen “Approaching Dawn,” a violet hue ideal for subtle accents or bold statements in architectural and industrial paints and coatings applications.

Vibrantz’s Color Solutions team releases a global color of the year each winter as part of their ongoing work to promote and meet future customer demand by identifying and staying ahead of market trends and encouraging broader and varied use of color in paints, coatings and thermoset plastics markets.

“’Approaching Dawn’ is a vibrant violet hue that imparts a sense of hope and inspiration,” said Alex Capuz, global marketing manager for the Color Solutions segment at Vibrantz. “As a leading global colorants supplier, we aim to predict color trends for the markets we serve.” Capuz added that Vibrantz will release complementary regional palettes in January 2023.

To learn more about the “Approaching Dawn” hue or other Vibrantz colorant offerings, contact your local sales representative or visit vibrantz.com.

About Vibrantz Technologies

Vibrantz is a leading global provider of specialty chemicals and materials whose purpose is to bring color, performance and vibrancy to life. Serving over 11,000 customers, our products and technologies serve a wide array of applications and make their way into myriad consumer products. With key competencies in particle engineering, glass and ceramic science and color technology, Vibrantz has leading positions in specialty mineral and chemical additives for batteries, electronic components and construction; dry powder pigments for paints and coatings, thermoset plastics and thermoplastics; and high-performance glass coatings and porcelain enamel solutions. Headquartered in Houston, Texas, the company employs over 5,000 people and operates 65+ manufacturing sites across six continents. Visit vibrantz.com to learn more.